Digital Communications Reading List

One of the posts that’s seemed to generate more responses over the last year was my SF and Fantasy reading list for Genre Studies.  Perhaps that’s not surprising, given the demographic of this blog’s readership.

Perhaps there’ll be as much interest in Digital Communications, which I’m taking in the third year, the elective geared toward writing for the digital media.

This is my reading list for the next year for the subject:

Katherine wrote; “There are many digital entrepreneurs and gurus out there, what follows is just a selection. They usually have websites and twitter sites where you can find out more.”

(*essential reading)

*Anderson, Chris: Free:  The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business (Random House, 2009)

And read his blog: as well as Malcolm Gladwell’s responses to Anderson’s work (Google these).

Ellis, Mike: Managing and Growing a Cultural Heritage Web Presence: A Strategic Guide (Facet, 2011)


Darnton, Robert, The Case for Books: Past, Present, and Future (Public Affairs, 2009)

Fried, Jason, and Heinemeier Hansson, David, ReWork: Change the Way You Work Forever (Vermillion, 2010)


Gladwell, Malcolm, Outliers: The Story of Success (Penguin, 2009) and his website:

Godin, Seth, Tribes (Piatkus Books, 2008) and see his website and work on the Domino Project for Amazon


Poke the Box (Domino Project, Amazon, 2011)

Jenkins, Henry, Convergence Culture: Where Old and New Media Collide (New York University Press, Revised edition, 2008)


Kawasaki, Guy, The Art of the Start (Viking, 2011) (ex-Apple Macintosh)


Enchantment: The Art of Changing Hearts, Minds and Actions: How To Woo, Influence and Persuade (Viking, 2011)


Leadbeater, Charles, We – Think: Mass innovation, not mass production (Profile Books, 2009) (paperback) and see his website

Marsh, David, Guardian Style, (Guardian Books, 2007) (2nd revised edn):

Print and online (this version updated regularly)


Oxford Style Manual (Oxford University Press, 2004)

*Reed, Jon: Get Up to Speed with Online Marketing (Wiley, 2010)



Rose, Frank, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue and the Way We Tell Stories: Entertainment in a Connected World (Norton, 2011)


Search Engine Optimization for Dummies, 3rd Edition (John Wiley & Sons, 2008)


Shirky, Clay, Here Comes Everybody: How Change Happens when People Come Together (Penguin, 2009)


*Cognitive Surplus: Creativity and Generosity in a Connected Age (Penguin, 2011)


Smith, Jon, Get into Bed with Google: Top Ranking Search Optimisation Techniques (Infinite Ideas Limited, 2008)


Quinn, Stephen, Digital Sub-editing and Design, (Focal Press, 2004)



*Vaynerchuck, Gary, Crush It!: Why Now is the Time to Cash in on Your Passion (HarperBusiness, 2009)


Weinberger, David, Everything is Miscellaneous: The Power of the New Digital Disorder (Henry Holt & Company Inc., 2007) and his website:


The Bookseller’s FutureBook blog

Wired magazine

Literary Platform


Huffington Post

Guardian Media; Word of Mouth blog




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• August 1st, 2011 • Posted in Education • Comments: 0