Cover for Damage Time by Chris Moore

You can tell the authors at conventions. You just have to listen in.  While the fans are likely as not to be talking what brilliant book they’ve read, or what film they’ve seen; the writers will be talking about money.*

Because their incomes can be so precarious, and like any other profession information is like oxygen, writers obsess about their sales. Especially since the information is often up to three to six months late.  A publisher once said jokingly to me “Sometimes I think we shouldn’t let you lot have sales information; you only ask more questions.” (I think he was joking)

About nine months ago amazon made weekly sales information on print books available to authors. The data doesn’t include all sales, but it’s useful guidance, as long as one bears in mind that it can be anything from five to one hundred per cent of the total.

What it does is highlight trends. I have no idea what causes this one, but over the first three months of the year, amazon was selling anything between fifty and a hundred copies a week of my two Angry Robot novels.  And surprisingly, over the first three months, it was Damage Time that was the bigger seller, albeit only marginally – fifty-five per cent to Winter Song’s forty-five per cent. I say surprisingly because I had assumed that Winter Song would be the bigger seller.

But over the last three months the sales have fallen to about half of what they were in the first quarter. I have no idea what’s caused that, because I’m still blogging, which I think is the main influence on sales, but sometimes things just happen. And it’s Winter Song that’s held up better -as I originally thought it would- with the year to date sales for that title now running at fifty-five per cent.

As a friend once said at Unilever, “We know that half of all our advertising spend is wasted – we just don’t know which half.”

And if a company the size of Unilever doesn’t know, with all its power, what chance does a simple author have?

* That’s a wild generalization, of course. The fans are likely as not to be asking writers how they too can become writers, while the writers also talk about what brilliant book they’ve read, or what film they’ve seen..

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• August 10th, 2011 • Posted in Books • Comments: 0